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Turning Marketing into an Experience

Two-time Inc. 5000 honoree, Factory 360, uses experiential marketing to amplify the affect a product or service has on the consumer. As we process applications for the 2012 Inc

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Top 3 Reasons Your Product Description Sucks

If you can't describe your own products without resorting to marketingspeak, you're losing sales. Here are 3 mistakes to avoid. Most product descriptions suck, especially when they’re written by marketing people who have never sold anything.

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Why It Feels Good To Get Inside Master Chief’s Helmet

Leave it to a psychologist at the University of Essex to discover that the secret sauce in irresistible video games is the characters' personalities--especially those that leave just enough creative space for players to pour themselves into.

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Punchdrunk’s Felix Barrett Drops You In His Theater With No Directions Home

The artistic director behind Sleep No More is looking to further blur the lines between art and life with the launch of Punchdrunk Travel. Among the countless gifts of the smartphone age, one of the most precious (and mainly illusory) is control--GPS-assisted, carefully curated, algorithmically filtered, “friend”-approved control, which means never having to be lost again.

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