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NASCAR And Twitter Team Up For Audience Growth

Twitter and NASCAR are debuting a new augmented television project for Sunday's Pocono 400. The partnership goes way beyond hashtags. NASCAR and Twitter are unveiling a new sports product at the Pocono 400 race on Sunday, June 10: A co-branded racing page for fans to follow the event in full-time.

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Prime Suspect: Did the Science Consultant Do It?

It’s no secret that Jen-Luc Piquant is a huge fan of the TV series Bones , and last week’s episode was particularly amusing because it poked fun at Hollywood and science consultants. Entitled “The Suit on the Set,” the plot brought Booth and Brennan to Tinsel Town to visit the set of a fictional movie being made of Brennan’s (equally fictional) bestselling novel

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Has ‘Entrepreneur’ Lost Its Meaning?

Now that everyone is a so-called entrepreneur, the word is losing its edge. And entrepreneurship with a big E is a pain in the neck. We are in the golden age of entrepreneurship.

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4 Ways Big Data Can Trick You

Analyzing heaps of data can give you an edge... or make you fall flat on your face. It all depends on how you use the results.

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Fear, Forgiveness, and Funky Smells

What happens to entrepreneurs who refuse to forgive themselves for their mistakes? A six-time Emmy Award-winning producer explains

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Saavn: A Spotify For Bollywood

The music streaming service now has 9.3 million users worldwide, and adds another 125,000 new users per month--five times as many as this time last year. Are you ready to dance? In the thinly populated world of Bollywood-friendly music streaming services, Saavn’s slick, well-stocked app is quickly becoming a favorite.

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7 Tricks for Every Founder’s Back Pocket

Why serial entrepreneur Seth Epstein says, among other things, that start-up founders should streak. Seth Epstein, the founder and CEO of SocialStay , which creates mobile apps for luxury resorts like the Mauna Kea Beach Hotel, Hotel Shangri-La in Santa Monica, and Hollywood Roosevelt in Los Angeles, spoke recently as part of the University of California at Santa Barbara Distinguished Lecture Series.

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Shocking Pink: An Inexpensive Test for Chemical Weapon Attacks

It seems unlikely that the maker of hundred-million-dollar Hollywood blockbusters such as Armageddon and The Transformers could inspire scientists to develop an ultralow-cost tool for quickly sensing airborne chemical weapons . Yet one former University of Michigan at Ann Arbor (U.M.) researcher says his idea to use a nerve-gas antidote to create an inexpensive litmus paper–like nerve-gas sensor emerged shortly after watching The Rock on DVD a few years ago.

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