Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

"I don't think of it as mobile location, I think of it as a content problem. How can you get access to all the information that helps you point that consumer in the right direction?" says Yelp CEO Jeremy Stoppelman

While the rest of the industry works to leverage location in order to create content, Fwix finds content that already exists on the web and tags it with location.

When it comes to mobile location apps, I am little skeptical, very intimidated and completely uneducated in how to use them. In this video series, I set out to talk with companies that are pioneering in the mobile location sector to find out how they plan on making revenue, and what's next for the entire industry. Few people understand the location industry better than Jay Adelson and Jeffrey Kalmikoff, CEO and VP of Product, respectively, at SimpleGeo

"The idea of 'checking in' has resonated with a generation of users," says Josh Williams, CEO of Gowalla, "but at the same time it's one-dimensional and is going to evolve a lot over the next year." When it comes to mobile location apps, I am little skeptical, very intimidated and completely uneducated in how to use them.