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Brackets players, you seemed to be hedging your bets in Inc.'s Greatest Living Entrepreneur Tournament. In the final-four matchup between Bill Gates and Richard Branson, you chose business efficiency over flash, handing victory to the geeky software magnate over the flashy godfather of Virgin. In the matchup between Oprah and Howard Schultz you did the opposite, preferring TV glitter over business philosophizing.

When most executives are looking to the future for their success, maybe it's better to first look back at your past. Here's why

On March 30, Howard Schultz will be speaking to Inc. magazine's Business Owners Counci l about his new book, "Onward: How Starbucks Fought for Its Life without Losing Its Soul." In this new book, Schultz chronicles his experiences re-invigorating Starbucks after stepping back part-time and seeing the brand take some hits.