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Will your idea fly with customers? Here's the best way to find out. Editor's note: This post is part of a series featuring excerpts from the recently published book, The Startup Owner's Manual , written by serial entrepreneurs-turned-educators Steve Blank and Bob Dorf.

West Coast business schools are entrepreneurial breeding grounds, but not just for the next hot thing in tech--here's what mix-and-match watch company Modify learned during its launch. I graduated from UC Berkeley's Haas School of Business in May 2010. Friends from school included the founders of ideation space

What happens when an entrepreneur does everything right... but can't seize the day. Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life