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Do You Really Need an Outside Investor?

Before soliciting external sources of funding, ask these four questions to ensure that youre well prepared for the changes ahead. How do you know when it’s time to seek outside investment? The question arose recently when we received a query from one of our regular readers, which we will paraphrase here: I just read " 3 Characteristics of a Great Investor ." I really enjoyed it and it made me think that I need some direction.

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B&O’s Increased-Access Encore Music System

In late August, Danish audio and video product manufacturer Bang & Olufsen opened the doors to its newest showroom in Beverly Hills, Calif., and the occasion served as the ideal venue for the brand to debut its latest product—the $3,350 BeoSound 5 Encore. Varying little in appearance from its predecessor, ...

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How and Why to Develop a Niche

When business owners ask me why they have a difficult time prospecting and closing on business, one of the first questions I ask is, “who is your audience?” When I hear answers that include words like, “anyone who…,” I immediately know that we are heading into an emotional conversation - niche marketing.

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