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NASCAR And Twitter Team Up For Audience Growth

Twitter and NASCAR are debuting a new augmented television project for Sunday's Pocono 400. The partnership goes way beyond hashtags. NASCAR and Twitter are unveiling a new sports product at the Pocono 400 race on Sunday, June 10: A co-branded racing page for fans to follow the event in full-time.

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Is Your Creativity a Curse?

Your creativity may not work in a corporate environment, but could be perfect for starting your own business. In a traditional corporate setting , expressing one’s unique quirks, differences, and opinions is sometimes frowned upon—or even considered a weakness

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5 Reasons You Need to Meet in Person

My clients are just like yours: They want to Skype, email and text. But here's why you still need face time. When the daily avalanche of emails and voice messages gets overwhelming, it’s so tempting to retreat to my office and start typing replies and returning phone calls

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How The Video Game Awards Are Leveling Up A Fading Format

With its splashy augmented reality-infused sets, unorthodox format, and world premieres of gamer-baiting blockbusters, this year’s VGAs are rewriting awards show code. The idea of a glitzy award show is far from the frag fests gamers are used to. But for Spike TV’s Video Game Awards , the worlds of pageantry and pixels collide to create something entirely new.

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From Abandoned Hotel to Fashion Center

The Vakko Fashion Center in Istambul, Turkey, was transformed by REX from an abandoned hotel into a fashion-and-media headquarters. The Vakko Fashion Center in Istambul, Turkey, was transformed from an abandoned hotel into a fashion-and-media headquarters in roughly six weeks by carving out all but an exterior ring of the building.

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Cool New Glasses for the 3-D Averse

Glasses that wont give you a headache The "aha" moment: When Hank Green asked his wife to see Tron: Legacy in 3-D late last year, she refused, explaining that watching 3-D movies gave her a headache.

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Dark matter may be an illusion caused by the quantum vacuum

(PhysOrg.com) -- One of the biggest unsolved problems in astrophysics is that galaxies and galaxy clusters rotate faster than expected, given the amount of existing baryonic (normal) matter. The fast orbits require a larger central mass than the nearby stars, dust, and other baryonic objects can provide, leading scientists to propose that every galaxy resides in a halo of (as yet undetectable) dark matter made of non-baryonic particles. As one of many scientists who have become somewhat skeptical of dark matter, CERN physicist Dragan Slavkov Hajdukovic has proposed that the illusion of dark matter may be caused by the gravitational polarization of the quantum vacuum.

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Towering Targets: Why the Ball Looks Bigger When You’re on Your Game

Successful batters often report that the baseball looked “huge” just before they hit a home run. This effect, dubbed action-specific perception, has been noted for years in all kinds of physical activities. Yet questions remain about why the illusion happens

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10 Top Illusions (preview)

A Japanese miner climbs onto the stage, his helmet light bobbing and a pickax slung over his shoulder.

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A Paper-Thin Illusion: Make Your Own Magnetlike Slopes [Slide Show]

With a few supplies and some careful cutting and pasting, you can build the gravity-defying structure that won the 2010 Best Illusion of the Year Contest . Created by Japanese mathematical engineer Kokichi Sugihara, the magnetlike slopes illusion is cleverly designed to make marbles roll "uphill." It's a trick of perspective: The slopes actually tilt downward, but they are supported by leaning columns that look straight when viewed from a specific vantage point. Sugihara discovered the illusion accidentally while feeding 3-D line drawings of "impossible" objects into a computer program designed to interpret them as solid structures

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Shrinking device makes objects appear smaller than they are

(PhysOrg.com) -- By controlling how light bends around an object, researchers have built a shrinking device that makes objects appear smaller than they actually are. Although the original object does not actually shrink, the illusion of the smaller object is convincing enough to confuse viewers since the real size of the object cannot be perceived.

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