Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Having a targeted newsletter with relevant and important information can bring increased traffic to your business. Also, Ryan Paugh, founder of Brazen Careerist suggests creating personal newsletters can have a greater effect. View the video on Inc.com at: http://www.inc.com/video/201111/ask-gerber-crafting-the-perfect-newsletter.html

Jane Bryant Quinn and Carll Tucker, the married founders of Main Street Connect, operate 52 community news sites in three states, and are looking to roll out a scaleable, profitable hyper-local model across the country. View the video on Inc.com at: http://www.inc.com/video/201111/success-stories-main-street-connect.html

Four-time entrepreneur Joe Apprendi talks about exiting three companies and how his latest--Collective, a New York online advertising firm--could be his home run, an IPO. View the video on Inc.com at: http://www.inc.com/video/201111/how-i-did-it-joe-apprendi-collective-whats-your-exit-strategy.html

Tips to create a business card that helps you build relationships, and win business. Also get advice from Shama Kabani, CEO of the Marketing Zen Group.

Neil Blumenthal and David Gilboa, two founders of Warby Parker, explain how they dramatically undercut the dominant glasses makers. They position their $95 vintage-inspired frames like women's fashion accessories--not just to be sold when a prescription runs out.

Turnaround specialist Howard Tullman talks about how to bring about change--and avoid needing it in the first place. Plus, why you need employees who don't bathe. View the video on Inc.com at: http://www.inc.com/video/201111/how-i-did-it-howard-tullman-tribeca-flashpoint-academy.html

Martin Lindstrom, author of Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, speaks about marketing and branding and how to successfully navigate them. View the video on Inc.com at: http://www.inc.com/video/201111/live-chat-martin-lindstrom.html

Create ads that get attention and clearly let people know what your business stands for. Greg Rollett, CEO of the Product Pros, has advice too. View the video on Inc.com at: http://www.inc.com/video/201111/how-to-develop-your-ad-message.html Advertisement: Win New Customers

Keep your customers coming back! Tips from Birchbox founders Katia Beauchamp and Hayley Barna on inspiring customer loyalty. View the video on Inc.com at: http://www.inc.com/video/201111/ask-gerber-win-repeat-business.html

Do everything you can to encourage users to supply their email to your website.

OkCupid sold to Match.com for $50 million in early 2011.

How do you make a fair partnership agreement for you and your company? Mike Michalowicz, author of The Toilet Paper Entrepreneur advises.

Leslie Brokaw, a founding editor of Inc. Online, recalls Inc.com's early go-go years. About a dozen of us were in the Inc