From dilettante winemaker to a giant in the field It has to rank as one of the tastiest business screwups of our time: Jess Stonestreet Jackson, a San Francisco litigator dabbling in winemaking, made a big batch of Chardonnay in the early 1980s, and the fermentation process didn't complete, leaving the wine sweeter than intended. "It had one-half percent or so of residual sugar," recalls Randy Ullom, a wine master and one-time competitor of Jackson's. Tasting it, Jackson thought, This is actually quite nice
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Feed SubscriptionCustomer Research Leads to Success
Recently, I had the pleasure of speaking with Navman Wireless’s Vice President, Renaat Ver Eecke . What Renaat said about how he led his company to success sounded very similar to Adrian Slywotzky’s hassle map . Below, Renaat describes how market research led to big success for Navman Wireless.
Read More »Google Chrome Scores Virgin, Ace Hotel Deals, But iPad Stays For Free
The latest travel trend is incorporating tech into offerings at hotels, airports, on airplanes and more. Virgin America and Ace Hotel in NYC have announced partnerships with Google to provide guests with Chromebooks for free on select flights. iPads, however, are already lots of other places
Read More »Square’s Competition Squares-Up For Mobile Pay Future
Jack Dorsey's Square is on a ($100 million) tear this week, but the competition is heating up--and they have bigger plans for a wireless payment future that could arrive as soon as next year. Square just received a $100 million cash injection and is now valued at a cool $1 billion
Read More »The Nature of Demand
Adrian Slywotzky is an expert in profitability, evident in such books as The Profit Zone and Profit Patterns .
Read More »HP: TouchPad’s WebOS Threatens Android, Apple iOS
Richard Kerris, the former Apple exec, is gliding through his presentation of HP's TouchPad. As the current VP of worldwide developer relations for WebOS, the slick software giving life to HP's latest mobile devices, Kerris is giddily running through the tablet's bells and whistles: the design, the partnerships, the apps, the engineering. But suddenly our discussion is interrupted by the sound of woodwinds, dancing up the scale
Read More »Beyond TROMSÖ: How Ikea And Filip Nilsson Dominate Advertising
This may surprise many U.S. consumers unfamiliar with Ikea spots, but the legendary Swedish furniture company is this year's Advertiser of the Year at the Cannes Lions International Festival of Creativity. In a series of videos, Filip Nilsson, chief creative officer at Forsman & Bodenfors, explains his shop's approach--and offers insights into its massive appeal
Read More »Selling to Big-Box Retailers
Do you ever wonder how all those products end up on the shelves of your favorite retailer? Here are some case studies of small businesses who cracked the code.
Read More »Brazil Is Booming, But It’s Not Necessarily A Boon For Creativity
Ogilvy ECD Ramos says, let's put the B in BRIC. Brazilian creative Anselmo Ramos left his homeland to work in Europe and the U.S. for 12 years
Read More »Why Ad Agencies Should Act More Like Tech Startups
Agencies need to look beyond storytelling and take their cues from software developers, says the chief creative officer of AKQA. Recently, I tweeted : @reiinamoto: "In order for agencies to stay relevant, they must embrace the Culture of Code.” This topic came out of a conversation I was having with a friend at another agency (a traditional one, that is). The tweet got more passionate responses than any other thoughts I’ve tweeted of late
Read More »Enloop: The Turbo Tax of Business Plans
For businesses just starting out (and even for businesses that are already established), writing a business plan that bankers and investors can understand can be difficult. What is the point of a business plan
Read More »Ticketmaster: Rocking The Most Hated Brand In America
Photographs by Benjamin Lowy On tour with former singer-songwriter Nathan Hubbard and his showstopper of a plan to rescue Ticketmaster's business -- and, for an encore, its dreadful reputation. The Ticketmaster Turnaround Tour rolls into New York ready to rock
Read More »Hot For Teachers: Cannes Schools Young Marketers At The "Creative Academy"
A new school for 30 under-30 marketers opens at the Cannes Lions festival. But can creativity be taught in a week? The Cannes Lions was once an event solely for advertising creatives
Read More »How to Fast Forward Your Goals
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Read More »iFive: Pandora Prices IPO, China-U.S. Cyber War?, Color Loses Founder, Next-Gen Xbox In Testing, Garmin Buys Navigon
This is the complete rear face of the sun, imaged for the first time in this manner by NASA's two STEREO solar imaging spacecraft on June 1. It's intriguing, and also relevant: Scientists are predicting that the next 11-year Solar Cycle could be very muted, which some suggest leads to an extended period of cold weather on Earth.
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