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How to Sell Yourself as an Expert

Step 1: Become an expert in something. (That part is up to you.) Step 2: Let the world know about it with these tips. One of the best ways to drive business is to become an expert or thought leader in your field online.

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Why the Movie Industry Can’t Innovate

The movie industry has been consistently wrong in its claims that new platforms and channels would be the end of its business. Now it can't innovate, leading to SOPA. This year the movie industry made $30 billion (1/3 in the U.S

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Compete on Value … Not on Price

Use these three steps to get customers to look beyond price to see the value your company truly offers I always compete on value. I will not compete on price. If you follow these three basic rules, you can do it too

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7 Things Your Employees Will Never Tell You

What your employees won't say could be what you most need to hear. Your employees have a lot of thoughts. Most of those thoughts they don’t share-- especially with you.

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7 Things Your Employees Will Never Tell You

What your employees won't say could be what you most need to hear. Your employees have a lot of thoughts. Most of those thoughts they don’t share-- especially with you

Read More »

Triumph of the Underdogs: How 5 Brands Made It Happen

These brands have used clever digital marketing strategies to catapult ahead of the competition. Here's how they did it. At many businesses, January is the time to roll out new marketing strategies and tactical plans.

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Triumph of the Underdogs: How 5 Brands Made It Happen

These brands have used clever digital marketing strategies to catapult ahead of the competition. Here's how they did it. At many businesses, January is the time to roll out new marketing strategies and tactical plans

Read More »
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