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New add-ons come to the do-stuff-while-chatting app launched by a young Israeli entrepreneur. Innobell , an app from an Israeli tech wunderkind who had to pitch an Army general to score time to work on it , launches four new add-ons today

Shai Magzimof had a great idea for an Android app--but he had to serve time in the Israeli Army. A few months ago, Shai Magzimof found himself in the pitch meeting of his life.