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The Cure For ADD-vertising

Multi-tasking is humanly impossible. What your brand needs is a simplified marketing message--that you can sum up in one word. The enemy has changed

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Jason Sadler Will Wear Your Shirt, Make You Want To Retweet

Jason Sadler of marketing company I Wear Your Shirt might look merely like a chiseled dude who gets paid to wear T-shirts by various companies, but in reality, he's taking "a humanistic approach to talking about brands." At our recent Innovation Uncensored event, he broke it down for us once again after winning an impromptu challenge issued to the crowd--the person who could get the most retweets for an #iu11 -tagged message got to join Fast Company's Ellen McGirt on stage for a panel discussion. Sadler's winning retweet?

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O Pioneers: Why Houston Is Our City Of The Year

Reinvention, innovation, and cultivation make Houston our City of the Year for 2011. IT'S PAST 11 P.M., AND I'M walking with my husband in downtown Houston. We've just seen a play at the Alley Theatre, and the stroll to our car, which I'd left at my office, gives us time to dissect the show and enjoy the city at night

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Wannabe SEALs Help U.S. Navy Hunt Pirates In Massively Multiplayer Game

It's not quite the hunt for Osama Bin Laden, but 1,000 military and civilian players could help the Navy--and presumably its elite SEAL teams--figure out tactics for fighting off maritime terrorists and securing the Horn of Africa. All those years playing World of Warcraft may not have been for naught: The United States Navy has begun crowdsourcing ideas for fighting Somali pirates ... through a new video game project.

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Dismissed Oprah Network Chief Christina Norman Was Ambivalent From The Start [Video]

Christina Norman told the audience at our Innovation Uncensored event last week how she was visibly unsure about joining OWN: The Oprah Winfrey Network as its CEO. Even a star-powered, deeply funded network is a lot like a small startup, full of twists and turns. In the latest twist a week later, Norman herself has been let go.

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DonorsChoose.org Founder On Harnessing The Power Of Tater Tots For Teachers

DonorsChoose.org didn't attract 250,000 donors and $30 million dollars to fund 60,000 classroom projects by relying solely on their good will alone. At Fast Company's Innovation Uncensored 2011, founder Charles Best shared how he's partnered with a wide variety of corporations to make Donors Choose as tempting as fatty snacks. Go to Starbucks and log in to the Wi-Fi.

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Alec Ross On The State Department’s Global Tech Efforts

Photograph by Douglas Sonders Alec Ross Senior Adviser for Innovation, Office of the Secretary of State Washington, D.C. Ross, 39, heads the State Department’s initiative to work with technologists in the private sector. "WE HAVE TO LEVERAGE technology in service of our diplomatic and development goals.

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This Guy Will Keep The Next Mark Zuckerberg From Dropping Out

Harvard Innovation Center's new director, Gordon Jones, wants to broaden the definition of entrepreneurialism to include not just tech startups, but all fields: lawyers, business people, Kennedy School bureaucrats-in-training, computer scientists, and so on. Today, Harvard announced that it had chosen Gordon Jones to head up its forthcoming Harvard Innovation Center.

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How The Chinese Became Global Branding Geniuses

In the same way China approached its preparations for the Beijing Olympics, businesses have fully detailed each sensory impression a product will have on consumers.

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7 Ways to Cultivate Your Creativity [Slide Show]

Creativity is a sought-after commodity among employers and those seeking personal or professional fulfillment. It comes in handy not only while concocting works of art and literature but also in planning a corporate event or devising a new business strategy.

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Firing Up American Innovation

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today.

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Green Toys

For six decades, the Spielwarenmesse International Toy Fair, the world's largest trade fair for toys and games, has demonstrated the innovation and imagination behind childhood fun. Its 62nd show, held in February 2011, showcased the newest, burgeoning sub-sector of the toy industry: sustainability.

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Will Facebook’s Open Compute Project Accelerate Data Center Innovation?

The social network is hoping hardware companies will take a page from the software open source movement and collaborate to spur innovation. They might be disappointed. Facebook didn’t spend eighteen months and tens of millions of dollars developing more powerful--and more energy efficient--data centers and servers so that it could go into the hardware business

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