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Coca-Cola, Nexus Interactive Arts Unveil Digital Waterfall In Ecuador

The soft drink giant teams up with a top production studio to create an immersive experience so vivid you can practically taste it. Cascada means waterfall. But there's not a drop of H2O falling on visitors to the Cascada exhibit in Quito, Ecuador.

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How Much For That Motorcycle In The Window? Inside eBay’s Physical Push For Mobile Sales

Aiming to generate $5 billion worth of purchases via their mobile apps this year, eBay has designed "shoppable" windows to drive digital sales. Will their bricks translate to clicks? The goods artfully arranged in certain windows along Park Avenue advertise "The Inspiration Shop," but you won't find them in any actualy stores nearby.

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How to Adapt Your Business Model for Hard Times

Norm Brodsky suggests getting a second opinion on big decisions. Dear Norm, In 2004, I opened a dealership providing installation and service of high-end, custom-made garage doors. From the beginning, I had problems with the quality and lead times of suppliers.

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