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How to Get Attention at SXSW

It's not a trade show, so the usual tactics aren't going to work. Here's how 4 companies in years past got creative.

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Sifteo’s David Merrill Imagines The Future Of Intelligent Play

Game maker--and game changer-- Sifteo is building the future of play by incorporating the best of its past, combining the interactive nature of video games with the hands-on feel of timeless classics like dominoes, chess, and the Rubik's Cube.

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Infographic: A Driving Tour Of Global Car Sharing

This interactive infographic explains some of the benefits of car sharing, and how it's revving up around the world. Most urban Americans are--by this point--likely aware of car sharing and the potential benefits it can bring. Owning a car can be an expensive proposition, given upkeep, parking, and insurance

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Meet Anders Wahlquist From B-Reel, The Company That Helped Bring "The Wilderness Downtown" To Life

Though Swedish hybrid production company B-Reel has been around since 1999, merging film, interactive, games, and mobile to create new methods of storytelling, it exploded into the broader consciousness with 2010's " The Wilderness Downtown ." The interactive short film dreamed up by Chris Milk and the band Arcade Fire for its song "We Used To Wait" is a

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Web Advertising Hits Record High, Torrents For iPhone, Web Giants Vs. Gov At eG8, And More…

The Fast Company reader's essential source for breaking news and innovation from around the web--updated all day Web Ads Hit Record High In a sign that this bloody never-ending recession is indeed coming to an end, marketers are now spending record amounts on web ads, according to the Interactive Advertising Bureau. At $7.3 billion dollars, ads have spiked 23% year over year. To celebrate, we suggest actually clicking on a banner ad today to say, "Thanks, free Internet!" Download Torrents On iPhone (Jail-Break Only) Wish you could break the law all the time

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4 Ideas from SXSW: Day One

It's not all beer-pong and barbeque at SXSW. Isn't the Interactive portion of the festival supposed to be about sharing ideas?

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iPad ADD Is More Acute Than Anticipated

A new study shows readers of iPad magazines find their attention wandering. A lot. And any way you spin it, that's a tricky finding for both publishers and advertisers.

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