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What do the 135 million people and more than seven million companies on LinkedIn know that you don't? All too often I receive resistance when I suggest to a client that she utilize LinkedIn to build vendor, partner, and prospect relationships. But what might first feel like an intimidating pilgrimage into foreign land can result in a journey of growth, connection, and prosperity.

Welcome to another edition of Starred , where we take you deep inside the inboxes of our favorite CEOs, entrepreneurs, and VCs.

Consider staging a Comedy Central-style celebrity roast of your top-selling product. Once a year or so, everyone at our company gets together for a week to hang out, work together, and socialize. Because 37signals consists of 28 people located in nearly 20 cities around the world, these get-togethers are rare—and important