Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

The old adage "if it ain't broke don't fix it" is wrong--it cripples us when it comes to optimizing what works. Google is famous for its relentless A/B testing, a technique for making constant incremental improvements by testing one small change against the previous version to see which is more successful. You can apply this model to your own work habits too.

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