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Is the northern hairy-nosed wombat (Lasiorhinus krefftii ) the most interesting endangered species in the world? Maybe it is, maybe it isn’t but it has definitely attracted the attention of the Dos Equis beer commercial spokesperson known only as “the Most Interesting Man in the World.” The television advertising icon and Dos Equis have launched an auction for a jar of what they call The Most Interesting Jam a concoction made from ingredients suggested by Facebook fans and supposedly hand-mixed by the Most Interesting Man in the World himself with all proceeds going to benefit the Wombat Foundation, an organization set up to protect the critically endangered northern hairy-nosed wombat.
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