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How to Launch a Viral Marketing Campaign

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Bootstrapping start-ups are rethinking their traditional advertising budgets in favor of viral marketing, but are they just chasing their tails? Experts weigh in. Jeffrey Harmon laughs when he hears the question, "how do you create a viral marketing hit?" Harmon, who gained fame for parlaying $500 and an idea for a funny video into millions of YouTube views and the world's most popular tongue cleaner, understands it's not quite that simple

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