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A Whole New Groove for the Motor City

Home to a burgeoning concentration of tech start-ups and incubators, Detroit's "Webward Avenue" is not just a street--it's also a movement. Can it transform Detroit

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Humbled, Color’s Bill Nguyen Friends Facebook

Bill Nguyen recently told Fast Company "Facebook is broken." So why is he planning to re-introduce Color, his flop of a $41 million app, in conjunction with Facebook and its f8 developers conference? Nguyen explains.

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Marketing a Brand New Product

What the Snuggie, the Roomba, and other innovative products can teach you about turning an unknown name and product into a consumer success. When TV commercials for the Snuggie launched in October of 2008, they were difficult to take seriously.

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How Viral PDFs Of A Naughty Bedtime Book Exploded The Old Publishing Model

The party line on piracy is that it's bad for business. But what to make of the case of "Go the Fuck to Sleep," the "children's book for adults" whose viral-pirate PDF launched the book to the number-one spot on Amazon.com a month before its release? Something remarkable happened today.

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Would You Fire Employees for Playing a Prank?

Four school maintenance employees have been fired and a fifth suspended for wrapping a co-worker in shrink wrap and then taking pictures and video of him as part of a prank. Maintenance mechanic Anthony Farrell, cleaners Jason Haag and Keith Purdy, and cleaner-groundskeeper Chrystian Quezada were fired by Yorktown school district, located north of New York City

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