Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Entrepreneurs often think only the best product will let them succeed. But sometimes 'best' isn't what your customers really want. Ever buy and eat a meal from a lunch wagon

Apple's foray into retail was supposed to be a disaster. "I give them two years before they're turning out the lights on a very painful and expensive mistake," one critic infamously said in 2001, a comment that would prove slightly prescient considering the number of brick-and-mortar stores that would shutter in the years to come--Gateway, Circuit City, CompUSA

In the world of boring corporate earnings calls, Apple's investor Q&A sessions are about as exciting as it gets--the equivalent hardcore pornography for most tech geeks. Offering a rare peek inside the famously secretive company, Apple's earnings are watched by every industry analyst and news outlet--and even live blogged in some instances, like a worldwide sporting event. With such attention paid to the spectacle, Apple has used the forum to go after competitors--Steve Jobs once passionately used his bully pulpit to aggressively knock Android--and it appears current CEO Tim Cook plans to use his megaphone in the same fashion.

As 2011 winds to a close and 2012 begins, we do a little bit of Fast Company drumbeating. We predict a lot of stuff around here

You could wade through dozens of reviews of the new Amazon Kindle Fire--or let us extract the best bits for you. Here's the most meta version of the story you will read online, offline, and everywhere else, each line taken from professional reviewers, tech bloggers, Tweeters, and Amazon customers. It seems like ages since Amazon introduced us to the $199 Fire at a hectic New York City event, but in truth that was only about six weeks ago

Breaking news from your editors at Fast Company, with updates all day. Call of Duty: Modern Warfare 3 Sells 6.5 Million Copies In First 24 Hours, Breaks Record. For the third straight year, Activision's Call of Duty video game franchise has broken entertainment industry sales records.

It just might be the best product Amazon has ever released. The burning questions is, should you get one? Inc.com columnist John Brandon weighs in.

How can schools--desperate to increase technology in the classroom--decide which tablets they should invest in? All the new tablets are an opportunity and a nail-biter for schools: Do you go with the oh-so-sleek iPad?

As a tablet, the Kindle fire won't threaten the iPad, even at $199. As a digital catalog and promotional tool for moving Amazon products, it could be revolutionary.

Facebook "Project Spartan" To Launch Next Week? A leaked Facebook mobile developers page has revealed the insides of a new mobile Facebook app, that TechCrunch identifies and confirms to be the rumored Project Spartan, Facebook's web-based HTML5 mobile app.

Amazon's Kindle Fire has its hardware and software shaved down to a bare minimum and woven together in a delicate mesh.

If Amazon's new Kindle Fire doesn't make it; it won't be from lack of hype in the press. Actually, I can give you a list of reasons why the Fire leaves me cool. First however, let's go over the launch details.