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Some of the start-ups that made the list are no-brainers. Others might have you scratching your head.

Wahooly aims to match your start-up with influencers who can propel your company's name into the social media stratosphere. The price: A little equity. Need help getting the word out about your start-up and its products or services?

Social media influence index, Klout, allows brands to slip customized Facebook pages and offers to its most influential followers. Facebook is throwing up a red velvet rope around a new VIP page.