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In the 30 years since In Search of Excellence was published, critics have found flaws in its methodology, its content, and even its writing style.

In the new book The Innovator's DNA, authors Jeff Dyer, Hal Gregersen, and Clayton Christensen discuss the three things that set companies steeped innovation apart from the thousands of other companies doing business. Drawing on a sample of companies that lead both lists, we dove deeply into the practices of some of the world's most innovative companies