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If your long-term customers are leaving--and not coming back--you're probably making one of these mistakes.

Happy Groundhog Day! Today is the day each year in which we look towards a giant rodent to find out how much more winter we’ll have to endure. This year, we probably know the answer: winter hasn’t been very wintery, even for Los Angeles

Happy Groundhog Day! Today is the day each year in which we look towards a giant rodent to find out how much more winter we’ll have to endure. This year, we probably know the answer: winter hasn’t been very wintery, even for Los Angeles. Which, well, isn’t ever really wintery at all.

Who shot first, Han Solo or Greedo? If you’re a diehard Star Wars fan, you know the answer is Han Solo.

Early in his new book, Everything Is Obvious: *Once You Know the Answer (Crown Business, 2011), Duncan Watts tells a story about the late sociologist Paul Lazarsfeld, who once described an intriguing research result: Soldiers from a rural background were happier during World War II than their urban comrades. Lazarsfeld imagined that on reflection people would find the result so self-evident that it didn't merit an elaborate study, because everyone knew that rural men were more used to grueling labor and harsh living standards. But there was a twist, the study he described showed the opposite pattern; it was urban conscripts who had adjusted better to wartime conditions