Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

After thousands of tests, we've identified a few of the most effective ways to improve your website's landing page. With all the dollars spent on pay-per-click advertising (PPC) and search engine optimization efforts (SEO), it is easy to forget that the single largest factor that determines the success of your online marketing efforts is the effectiveness of your website's landing page. The math can be staggering

This morning, the world witnessed the safe landing of the space shuttle Endeavour, after a 16-day mission to the International Space Station. For those of us inhabiting Earth’s more western time zones, we got to watch the landing last night, with no inconvenience, other than having to divert from the Colbert Report. While I did not travel to the Kennedy Space Center for the landing and recovery of the Planetary Society’s experiment known as Shuttle LIFE, my experience was infinitely better than it was the last time that I had an experiment on a shuttle, when I did go to the Cape to attend the landing.

DeLuxe San Diego is a new boat and lifestyle show being held April 14 to 16 at the Fifth Avenue Marina and Fifth Avenue Landing in downtown San Diego.