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The Alamo Drafthouse Cinema chain is bucking a national trend of declining moviegoer attendance. Alamo Drafthouse Cinema , the Austin-based movie theater chain founded by film fanatic Tim League, saw an increase in audience in 2011, the year national attendance at the movies hit a 16-year low.

No single event is more important in broadcasting each year than the National Football League's Super Bowl.

Professional basketball is run by smart businesspeople. So why do they think they're exempt from the law of supply and demand? The NBA lockout came about because the league won’t admit that it has the same problem as football, hockey and baseball: Too many teams for the customer base to support

Goalies in the National Hockey League overwhelmingly continue to use wooden sticks largely indistinguishable from those used decades ago by their mask-less predecessors.

Elbow procedure has saved careers of many Big League pitchers

While bored traditional sports reporters wait for quotes from the megastars, the NBA's elite social media team finds images, videos, and moments that take followers up close and behind the scenes of the Finals. We follow--literally--the social media masters during before, during, and after the action to watch how it all works

01 / ESPN > > For integrating new tech like a startup. Sure, it's a behemoth, with a staggering 107 million weekly fans across seven cable networks, a magazine, radio network, podcasts, and various sites

Stadium View Bar & Grille sits merely 150 yards away from historic Lambeau Field, home to the 2011 Super Bowl Champion Green Bay Packers, in Wisconsin. For 19 years owner Jerry Watson and his employees have been serving loyal Packers fans