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It's what's inside that counts, says Levie, particularly when you run a service that houses the files of thousands of web users. And he describes a few of the core differences between a service like Megaupload and his Box.net.

Box CEO Aaron Levie understands that the less time you spend tied to your desk, the more connected you need to be.

Aaron Levie, No. 59 on our list of the Most Creative People in Business, has a simple vision : Users should be able to share and access their content from anywhere, on any device. But as simple as that notion sounds, the execution is far from effortless for Levie, the co-founder and CEO of cloud-storage startup Box (formerly Box.net)