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Sales: Art of Convincing is Dead

Why you can no longer convince someone to buy something that's not in his best interest, and what you can do about it. A good friend recently asked me about how sales organizations balance customer-centric thinking with making their number and closing sales.

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How to Make Money on Facebook

Is your Facebook page a real snoozer? You won't make much money that way! Even the smallest business can make money on Facebook. Here's how

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Generation Flux: Baratunde Thurston

A look at Baratunde Thurston, the Director of Digital at The Onion, a Harvard philosophy major turned consultant turned standup comedian and author of How to Be Black. Flux to the core.

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BioWare Bets Big With The Old Republic

On December 20, BioWare will release Star Wars: The Old Republic, its most ambitious project yet. Bigger than all of its previous games combined, it could be a monumental success--or a titanic failure

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Hey Louis C.K., Open Your Web Platform For Aspiring Comics

Recently the world of digital entertainment was rocked by a disrupter known for taking the stage wearing almost exclusively black shirts and jeans. This guy is obsessed with details about how his product should look, sound, and feel to consumers, no matter how or where they consume it. He micromanages pricing and insists on making sure every aspect of how people buy his stuff is as frictionless a process as possible.

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How The Video Game Awards Are Leveling Up A Fading Format

With its splashy augmented reality-infused sets, unorthodox format, and world premieres of gamer-baiting blockbusters, this year’s VGAs are rewriting awards show code. The idea of a glitzy award show is far from the frag fests gamers are used to. But for Spike TV’s Video Game Awards , the worlds of pageantry and pixels collide to create something entirely new.

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Hertz Takes A Road Trip With Live Nation

Hertz puts music at the center of its marketing strategy with a Live Nation partnership that aims to link concert-going and car rentals. Few things go together like music and road trips, so how about a Hertz rental car with those concert tickets? As of January 1, 2012, you’ll be able to book both through Ticketmaster.com as well as LiveNation.com

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The Drone Threat to National Security

Editor’s note: This is the first of a two-part series on security and privacy during the age of drone warfare. The year is 2020. Two Air Force officers sit in a darkened control center at an Air Force base in Nevada, carefully watching a bank of computer screens.

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Hip-Hop Impresario Russell Simmons Visiting Inc. in Big Apple on Nov. 1

Russell Simmons--rap impresario and founder of Def Jams Records, Phat Farm and author of "Do You" has a life and career outlook that's made him one of the most successful entertainment moguls in history. His family is famous, too, with reality TV shows covering both Russell's family and his brother's family's (The Reverend Run) every move

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Kinect TV And Sesame Street Hack The Next Generation Of TV

Xbox Kinect TV plans to bring interactive, immersive experiences to live action television and children's books with the help of National Geographic and Sesame Street's Workshop. Xbox is unveiling a sharp idea for the next generation of television: interactive, live-action content, produced in partnership Sesame Workshop and National Geographic

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