Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Yes, you read right. Find out why branding doesn't create a great brand.

%excerpt% Continued here: 4 Tips on Choosing the Right Logo Design Services

%excerpt% More: Get Fans With Cool Swag

John Warrillow, author of Built to Sell, answers questions from readers about building a sellable business.

No, you don't have to tell me, because I know what you're about to say: your new product is brilliant. It's a game-changer. Problem is, you need a killer logo.

Milton Glaser, the legendary graphic designer best known for the "I Love New York" logo, says that it has to do with simplicity.

Thinking different?

Probably few remember the original Apple logo, which featured Sir Isaac Newton sitting under a tree with the inscription ‘“Newton … A Mind Forever Voyaging Through Strange Seas of Thought … Alone.” Thankfully, within a year, Jobs was introduced to Rob Janoff, a young designer based in Palo Alto, California who was assigned to help market the clunky Apple II, a far cry from today’s sleek MacBook. “For inspiration, the first thing I did was go to the supermarket, buy a bag of apples and slice them up,” recalled Janoff in an interview with Sync Magazine. “I just stared at the wedges for hours.” Eventually, Janoff created the polychromatic Apple logo which survived until 1998