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Salesforce’s Desk.com Makes Customer Support Everyone’s Business

Desktop software is sold "by the seat." But a "by the hour" pricing structure offered by cloud-based apps means smaller businesses can put everyone on customer support--even, if necessary, the CEO. Customers are increasingly expecting to get help from companies through social media, like Twitter and Facebook, in addition to traditional channels like phone, email, and web. That's why Salesforce is launching a new application, called Desk.com, aimed at small and medium sized businesses (SMBs).

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