Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Maps are everything in a new mobile landscape. The company that controls them controls what can be done with location. When Apple announced it had developed its own homegrown maps system at its World Wide Developer Conference today, it wasn't just introducing another new feature for the iPhone.

Do you think like an entrepreneur? Test yourself against these four simple points.

Remember the last time you visited a new office building, airport, or university campus and were lost the moment you stepped away from the main doors? That's a problem that buildings like large hospitals try to fix with color-coded lines painted on the floor, complex signage systems, and other tweaks--usually very low-tech

First, Google moved to acquire Motorola Mobility. Yesterday, it bought the crown jewel of restaurant guides, Zagat

To illustrate a social trend that amounted to a spectacular crime drop in the Big Apple throughout the 1990s and 2000s--as described by Franklin E.

A Swedish aerospace technology company beats swords into ploughshares, turning missile tech into what some have called "Google Maps on steroids." Nokia just released a product licensing the tech. Last week, Nokia released an upgraded version of it mapping service, Ovi.

The Apple rumor mill grinds ever on, and has turned up new hints about the future of MobileMe , location apps, and that Apple TV story (again).

This may be the first step toward the Matrix, wrapped in white ribbons for the Royal Wedding: Google 's tricked-out its Google Earth version of London with super-real 3-D representations of buildings and parks along the procession route. Google's mapping team notes it's "doing our part" to support the upcoming royal wedding of Prince William and Kate Middleton on April 29th.