Two Chapman University sophomores are working to improve dog and owner relationships everywhere--with a simple patch of fake grass. Dylan Balsz and Tilden Smith had a simple vision: take a product, make it better and sell it for cheaper.
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Feed SubscriptionFlake-Proof Your Next Event: trueRSVP
Fei Xiao and Anna Sergeeva, two undergrads at the University of Southern California, are building a tool to help event planners get better attendance. Sick of people flaking out on your events?
Read More »What the Smartest People Focus On
Alexander Osterwalder is an expert on business model innovation. Heres what he has to say about your current business model -- and why its not working.
Read More »Study links ultrafast machine trading with risk of crash
(PhysOrg.com) -- In the United States, ultrafast trading in financial markets between 2006 and 2011 was the underlying factor for over 18,000 extreme price changes, according to a new study.
Read More »Hard Truth: 6 Reasons Start-ups Fail
How do you know if your company will fail? While no one has a crystal ball, there are traps that snare entrepreneurs again and again
Read More »Apple Rumor Patrol: New iPads And iPhones Coming Soon
iPad 3 Arrival Date According to the usual wonderfully unreliable (and always anonymous) " sources ," Apple may be poised to reveal the iPad 3 during an early March event, with in-store availability just a handful of days later. If you look at the booking information for the Yerba Buena center in San Francisco, an Apple staple for this sort of event, it looks like Wednesday March 7th is being held open for an undisclosed booking (or at least this day is oddly empty among a cluster of other bookings).
Read More »Redbox’s Smart Move: What You Can Learn
The company's movie streaming deal with Verizon is a classic adjacency move that leverages the brand while limiting the risk. Redbox and Verizon announced this week they are teaming up to offer an online movie streaming service that competes directly with Netflix. We think it’s a great strategic investment that will likely reap positive returns.
Read More »Don’t Waste Time on Bad Customers
Take the time to discover which customers add the most value to your business. The CEO of one of our clients , a public company that provides credit card processing services to merchants, had a problem: The company had consistently delivered revenue growth rates better than most of its competitors, but its price-earnings multiple was lower than those companies.
Read More »What to Do When a Good Cause Goes Bad
Cause marketing seems so simple... until it's not.
Read More »Not In the Top Three? Time to Change Focus
An experienced VC throws cold water on entrepreneurs hoping to move up in a crowded market. If youre not in the top tier, it's time to re-segment. It makes sense that entrepreneurs are drawn to fast-growing markets
Read More »Give Your Business a Style Makeover
Chances are there's not many differences between your business and your competitors. Some creativity can add value and uniqueness to your venture, brand, or product.
Read More »Two New Souped-up Specs for Skiing
Now you can compare and share your ski stats through your smart phone with Zeal Optics’ Z3 Live—the company’s latest model of technologically advanced ski goggles to hit the market. Zeal Optics, which released the market’s first GPS ski goggles last year (the Transcend GPS), has upgraded its technology ...
Read More »Happy New Year! Your Revenues Are $0
Each year provides a clean slate and a chance to grab market share from competitors. Here are three tasks to get you started.
Read More »Be the Beatles, Not a Flock Of Seagulls
The Beatles didn't just have musical talents. The band's longevity and success was largely the result of group dynamics--the same ones start-ups require. Two bands, both heralding from Liverpool
Read More »Compete on Value … Not on Price
Use these three steps to get customers to look beyond price to see the value your company truly offers I always compete on value. I will not compete on price. If you follow these three basic rules, you can do it too
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