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True Economic Measures Should Factor In Natural Resources

By Nina Chestney LONDON (Reuters) - Traditional measures showing strong economic growth in Brazil and India over nearly two decades fail to take account of the depletion of their natural resources, scientists and economists at a climate conference said on Wednesday. Scientists and environment groups have been pressuring governments to include the value of their countries' natural resources - and use or loss of them - into future measurements of economic activity, rather than relying solely on the gross domestic product calculation

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Superluminal Neutrino Result Caused by Faulty Connection?

A data transmission problem? (Wikipedia/BigRiz) Although still awaiting full confirmation, a breaking news report in Science (and Nature , see below) indicates that the measurement of an apparently faster-than-light travel time for muon-neutrinos generated at CERN and detected at the Gran Sasso laboratory – which hit the world headlines back in September 2011 – may have been due to a problematic physical connection between a fiber-optic cable and an electronics card in a computer.

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Physicists create first ‘frequency comb’ to probe ultraviolet wavelengths

Physicists at JILA have created the first "frequency comb" in the extreme ultraviolet band of the spectrum, high-energy light less than 100 nanometers (nm) in wavelength. Laser-generated frequency combs are the most accurate method available for precisely measuring frequencies, or colors, of light. In reaching the new band of the spectrum, the JILA experiments demonstrated for the first time a very fine mini-comb-like structure within each subunit, or harmonic, of the larger comb, drastically sharpening the measurement tool.

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Physicists create first ‘frequency comb’ to probe ultraviolet wavelengths

Physicists at JILA have created the first "frequency comb" in the extreme ultraviolet band of the spectrum, high-energy light less than 100 nanometers (nm) in wavelength. Laser-generated frequency combs are the most accurate method available for precisely measuring frequencies, or colors, of light

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What Drives Customer Loyalty Now?

It's time to put away the golf clubs and pull out Google Reader: Sales are no longer just about personal relationships. If you think customer loyalty is driven by personal relationships or because of your hard work, then not only are you wrong--but you're putting your revenue at risk.

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Why Social Influence Matters to Businesses

Social Media has forced businesses to reassess the definition of influence. Influencers are telling us what to do on a regular basis across the social sphere, but who is listening and how does it affect our behavior and buying decisions

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Accurate measurement of radioactive thoron possible at last

Annette Rottger and her scientific team managed to do something that was previously thought to be impossible: they developed a primary standard for the measurement of short-lived radioactive thoron.

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