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Should Marketers Strive To Make A Difference?

"Do you do good at work, or is doing good something you do outside your job?" That, to paraphrase, was the question that sat before some fellow marketers/corporate communicators and me at a gathering some time back. The question seemed a simple one to me

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What can the animal kingdom tell us about North Korea?

It’s difficult to come up with a snappy intro to a story like this: Kim Jong-il is dead of a heart attack at age 69. It’s also hard to deny that he was fascinating to watch, somewhat like a train-wreck writ large. But as interesting as Kim himself was as a world leader, it is the society that surrounded him that has always captured my attention

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MIT Creates The One Video Game You’ll Be Thrilled To See Your Kid Get Hooked On

"As game designers," MIT's Scot Osterweil says , "we're convinced that game playing is a lot like science: There is problem-solving, exploration, collaboration, hypothesizing, testing and learning from your failures.” Osterweil, research director of MIT’s Education Arcade, is one of the masterminds behind a new science game made for the Smithsonian Institution.

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