Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

This article is specifically geared to my PR industry readers. I have a question: do you use CisionPoint ?

Cataracts can lead to blindness, though it's preventable if you catch them early enough. But for the world's poor--many of whom live in remote regions far from the offices of an opthalmologist--diagnosis is difficult. Which is why MIT's Media Lab has put together a small portable tool that bolts to a smartphone to do the job, possibly even better than a quick eye exam could.

How Arianna Huffington, Larry Page, Richard Branson, and others, keep on top of it all.

Facebook may be a fabulous way to get your casual game idea noticed, but there's a bigger, better Web outside Facebook's blue-painted cage--just ask FarmVille. Social2Web wants to help you take your game there. Think of Social2Web by Adknowledge as a kind of virtual scalpel, helping you surgically pluck your carefully crafted game from Facebook and transplant it elsewhere, presumably where it'll make you, not Mark Zuckerberg, more money.

Jason Baptiste is nothing if not confident . "We're sitting between two huge shifts," he told the audience at TechStars's Demo Day on April 11. "The shift in the media industry from print to digital, and the shift in the entire computing industry from point-and-click to touch-enabled devices

What the Snuggie, the Roomba, and other innovative products can teach you about turning an unknown name and product into a consumer success. When TV commercials for the Snuggie launched in October of 2008, they were difficult to take seriously.

David Kravets, a writer for Wired's Threat Level blog, reports on the ruling handed down by a federal judge that, simply put, allowed for the reposting of an entire article without permission. To show how asinine that is, we've reposted Wired's entire article. You should actually go to Wired and read it.

Meet Geoff Johns, Warner Bros.' new Chief Creative Officer and the go-to geek for DC Comics' ever-expanding universe. With Ryan Reynolds' emerald abs casting a glow over theater audiences everwhere this weekend, Warner Bros. will unveil its first big superhero franchise since Superman and Batman.

Sony's not being held back by its recent woes. Instead, it's taking its new cloud-based music system mobile for the first time

Viral marketing and word-of-mouth are no longer enough to make your product and brand visible in the relentless onslaught of today's promotional media. Innovation in marketing is perhaps more important than product innovation

Can TV's Ashton Kutcher, Improv Everywhere's Charlie Todd, tech giant Intel, and random people on the street find the gooey center of viral hilarity? At the very least, we'll laugh and learn while their IdeaJam project publicly fails

My first entrepreneurial venture was Your Career Is An Extreme Sport, a career-advice book I wrote in 2007. In addition to reporting and writing the book, I was pretty much solely responsible for promotion, marketing and sales. (The publisher handled distribution.) I did just about everything wrong that time around.

"We were blown away by the potential of this technology for the graphic novel," Disney creative director Nashie Castro tells us. The roughly $680 million comic book and graphic novel industry is still heavily reliant on sales and advertising from print--unlike its fellow publishers in the newspaper and magazine worlds, where the transition to digital is farther along

Emboldened by the Arab Spring and social media, Syrian protesters are taking to the streets over smuggled YouTube videos that appear to show a 13-year-old boy who was physically and sexually tortured while in government custody. A graphic video of the corpse of a 13-year-old boy who appears to have been sexually and physically tortured by Syrian security officials has sparked international condemnation and riots across the country. The video (see still pic above) shows Hamza Ali al-Khatib, a resident of the southern village of Jiza, and appears to have been filmed by his family after they retrieved his corpse.

You might want to start. At only 23 years old, Eric Kuhn has trail-blazed many media empires into the social space--now he's eyeing nothing less than the future of entertainment. Eric Kuhn isn't old enough to rent a car, but as the former head of social media for CNN, and the digital architect of @KatieCouric's viral interview with Sara Palin , he's already experienced many watershed moments for social media