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Should Marketers Strive To Make A Difference?

"Do you do good at work, or is doing good something you do outside your job?" That, to paraphrase, was the question that sat before some fellow marketers/corporate communicators and me at a gathering some time back. The question seemed a simple one to me

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5 Steps To Measure The ROI Of Digital Media Channels

Are you measuring the interplay and overall performance of your combined paid, earned, and owned digital media channels? Here's a 5-step process to discover which elements are driving the most value. Many marketers have worked hard in 2011 to develop appropriately customized ROI measures for social media

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How The NHL’s John Collins Is Creating A Nation Of Passionate Puckheads

As former president and CEO of the Cleveland Browns--a hapless football team in one of America’s unluckiest sports cities--John Collins knows that fans are a fickle bunch. But to the National Football League, the Browns' annual disappointments never matter all that much, at least in this sense: If (and when) the Browns miss the playoffs, locals still watch football games, and still plan a Super Bowl party.

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The 7 Worst Communications Failures Of 2011

Welcome to my annual list of who’s been naughty and who's been nice as a speaker or communicator. This week comprises my list of 2011’s losers. (Winners will be announced next week.) Joe Paterno:

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The Recommender: Arianna Huffington, Mark Frauenfelder, And More On What They’re Loving This Month

.bigbody a {color:#008CB3;} Arianna Huffington President, AOL Huffington Post Media Group The Acumen Fund : "I'm an admirer of this organization, which is headed by one of my favorite women, Jacqueline Novogratz. It invests in startups--from Kenya to Karachi to Dubai--that improve the lives of those powerless to do so on their own."

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Pivotshare Believes Your Digital Media Is Worth Money

Pivotshare wants you to make money on your digital media. The social content creation platform isn't aiming to be the next YouTube. Founder Adam Mosam says he wants experts, businesses, and enthusiasts to dust off their libraries and start earning

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Vice’s Eddy Moretti Directs His Obsessions

Continuing the ongoing efforts to highlight creative disrupters , Fast Company spoke with the executive creative director behind a once-scrappy free Canadian mag that's become a groundbreaking multi-media machine. (Bukkake past and all.) Image by Dan Meyer Vice Media debuted in 1994, as a Montreal magazine best known for its handy guides on topics such as shagging Muslims and the art of bukkake , hand-delivered by three friends in their parents' vans

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10 Dumbest Business Moves of 2011

The final vote is in! The committee has worked its way through an amazingly large group of entrees and come up with the Top (Bottom?) 10.

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Top Six Gadgets of the Year

John Brandon, gadget reviewer and contributing editor for Inc. magazine, reviewed roughly 400 products in 2011. Here are the ones that stood out above the rest.

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