Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Two serial entrepreneurs set out to succeed where Pets.com failed. It's worked -- so far -- because they've followed these key principles. At first glance , Alex Zhardanvosky and Joe Speiser don’t practice the “stick to your core competencies” mantra they preach.

You're probably making these five classic public-relations mistakes.

Rope bridge? Check.

Is it possible to brand an entire country for less than $200,000? Or, for less than $2,000, can you brand a person so successfully that they create headlines worldwide? Here are three cases of successful, yet cheap marketing stunts

Don't look to Facebook's financial future to learn much; it's the company's early history that start-up founders should study. In case you hadn't heard the latest rumors—that is, in case you've been off-planet for the last day or two— Facebook plans a $100 billion valuation IPO , probably in the April to June 2012 range. Lots of buzz about this in high tech, but don't pay any attention

Forget slashing prices and big ad campaigns. With just a few days left, here's how to max your sales in three easy steps. Black Friday is almost upon us and the big box stores are gearing up for the usual insanity

Recommendations from a celebrity tweeter who actually writes all of his own tweets. One of my clients (sorry, can’t say who) has over 700,000 Twitter followers, tweets constantly, admits he responds to more DMs than he should, and does it all on his own without the help of a ghost-tweeter. His following is huge mostly because he’s famous, but his Twitter popularity is also due to how effectively he manages the process

It just might be the best product Amazon has ever released. The burning questions is, should you get one? Inc.com columnist John Brandon weighs in.

The coupon site aggregator will spend the money on (what else?) acquiring more sites. Call it a whale of a cash infusion.

There's a fierce debate raging among small business owners and in this grudge match, there's no gray area. Which side are you on? There’s a fierce debate among business owners that dates back to the dawn of time (well, almost)

There's a fierce debate raging among small business owners and in this grudge match, there's no gray area. Which side are you on?

Microsoft, AOL, Yahoo Band Together For Ads . The advertising partnership will allow the companies to sell each others' unsold display ads, Reuters reports

Bruce Lyon traded his own Oscar-winning company for a cushy job at Sun Microsystems. But when Sun got to be too restrictive, he decided to go it aloneall over again

How can you capitalize on the good will felt toward small business this holiday season? We've scoured the statistics and tapped experts for their best strategies

Break Media's new site, TuVez, is aimed at Hispanic males. Here's how it's been growing fast while navigating a complex new market