Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Recently, the free service rolled out a variety of services for businesses, including the ability to run specials designed to attract and retain customers. Launched in 2009 , Foursquare now boasts some 10 million users eager to let their friends know when they have "checked in" to a hip new store or favorite restaurant.

What worked well for your company yesterday may not be the best today. Make sure you're getting the best results by putting various parts of your business to the test. You go into a dressing room with 10 pairs of jeans to try on, even though you just need one.

%excerpt% The rest is here: Master Marketing to Moms

This post is one in a series introducing my new book, The End of Business as Usual . The state of social media is no insignificant affair. Nor is it a conversation relegated to a niche contingent of experts and gurus

Greenpeace's successful campaign to get the toy company to change its packaging has lessons for future plans to target large companies to improve their behavior: Amp up the humor and go viral. Sometimes it takes humor to make a serious point.

The iPad has made tablets a fading memory, but these four 7-inch tablets may actually be a better fit for your business. On a sunny day in April of last year, Apple released one of most game-changing gadgets ever

Why do millions mourn the death of Steve Jobs, a man they never met? Gawker curmudgeon Hamilton Nolan is right: "Steve Jobs was not God," read the headline to his recent post slamming those "whose remembrances have already taken on a quasi-religious tone" and advising them to "seek help." He was responding to the flood of grief that consumed the media, media watchers, and many others in the hours and days after Jobs' death was announced.

Introduction Recently we published a study in the Proceedings of the National Academy of Sciences reporting a drop in testosterone levels among newly partnered new fathers.

Editor's note: This article was originally published in the July 1994 issue of Scientific American and describes the first tentative sighting of the top quark.

Terrorist organizations are notorious videographers--particularly when it comes to uploading clips to the web to spread messages or recruit sympathizers. Now private company IntelCenter has assembled one of the world's largest collections of streaming terrorist videos for viewing on demand. Terrorist organizations love making videos and uploading them to the Internet.

If Amazon's new Kindle Fire doesn't make it; it won't be from lack of hype in the press. Actually, I can give you a list of reasons why the Fire leaves me cool. First however, let's go over the launch details.

A man exercises his right of free speech and gets fired. An IT contractor is claiming the state of New York fired and blacklisted him after he talked to the press when it withheld four months of his paychecks during the 2010 budget crisis. In a lawsuit filed last week in district court, Stephen Anderson of Glenville, New York, is claiming the state violated his constitutional right to free speech and then retaliated against him

What small business owners want out of retirement, how employees feel about work-life balance, what countries are driving global e-commerce sales, and other intriguing statistics. Retirement Share of small-business owners who plan to retire before 65: 25% Portion who don't plan to ever retire: 17% After retirement, small-business owners would like to: Guardian Life Small Business Research Institute Work-Life Balance Portion of employees who say they would lose their jobs if they adopted more flexible work schedules: 16% (down from 28% in 2006) When conflicts arise between work and family, employees typically blame: 2011 Work+Life Fit Survey; Elizabeth Poposki, Indiana University-Purdue University Indianapolis Global E-commerce Portion of the world's Internet users who are Americans... ...in 1996: 66%...in 2010: 14% Amount spent in 2010 on American e-commerce sites by customers outside the U.S.: $10.1 billion Increase in the number of Internet users in 2010, compared with 2009: ComScore Social Media Share of small-business owners who say social media is important to their businesses: 66% On average, the portion of a company's Facebook fans who read its status updates per day: 7.5% Social Media Examiner; PageLever

Job boards and Craigslist don't work because everybody's already there.

Scott Harrison's story inspires Inc. 500|5000 attendees to donate their birthdays to charity:water. charity: water CEO, Scott Harrison, a nightclub promoter who transformed himself into one of the hottest not-for-profit entrepreneurs of our time, had Inc