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Want to launch a membership website? These experts explain what it takes

Whether it's sudden press or a viral video, it's easier than ever for business owners to get a taste of the spotlight. Here's how to make it last. Before she turned actress Natalie Portman into a ballerina for the film Black Swan, dancer Mary Helen Bowers was already training women all over New York City through her fitness company, Ballet Beautiful, which she founded in 2008

GolfChannel: Some aren't fond of the exclusivity of Augusta National, but you have to love the wondrous formula the membership has created for identifying the game’s best players.