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Inclusion draws upon the two-way nature of real human conversation. Yet inclusive communication goes a crucial step further: It extends the practice of back-and-forth interaction in a way that entitles people to give as well as take--to provide their own ideas, and not simply to parry the ideas offered by others

Having trouble dreaming up a new Web campaign for your product or service? Borrow some ideas from these viral videos

Seven things you can do to convince potential customers your site isn't a fly-by-night operation. Nobody in the world hesitates about making online purchases from Amazon, iTunes, or Dell.

These five things can dramatically increase your company's valuation, says venture capitalist Jason Trevisan When I was learning to drive I swerved.

Two of the country's most respected hospitals: Which one has mastered the art -- and science -- of great website design? In this week's Website Smackdown, I’m taking a look at the websites for two of the biggest hospital complexes in the world, the Mayo Clinic and the Cleveland Clinic.

You already know how to divide your audience into broad groups. Now it's time to create unique individual targeting.

Believe it or not, at one point we actually fed our pets real food. That was, until people-food companies realized they could maximize their resources by mashing together all of their scrap meat, leftover grains, eggshells, and bones, injecting some vitamins, and cooking it up into “kibble.”

It's time to stop selling what you do, or make. Instead, start selling why you do it.

The big search engines are now using social content to shape results pages. Time to rethink your online marketing? These days, two frequently asked question of my agency are, "How does all of this social media content and sharing impact my search engine rankings?" and "Do my social network status updates in Facebook, Twitter and LinkedIn help these rankings?" The short answer is, yes, your social activity does have an impact on search results—and, more to the point, so does your company's activity.

The new year means new opportunities to grow your business bigger, better and faster. Get started with these six resolutions. It’s that time of year , when we all step back and ponder on what was great about the year and what we coulda, woulda and shoulda done better.

Is your communication too noisy?

What worked well for your company yesterday may not be the best today. Make sure you're getting the best results by putting various parts of your business to the test. You go into a dressing room with 10 pairs of jeans to try on, even though you just need one

What worked well for your company yesterday may not be the best today. Make sure you're getting the best results by putting various parts of your business to the test.

What worked well for your company yesterday may not be the best today. Make sure you're getting the best results by putting various parts of your business to the test. You go into a dressing room with 10 pairs of jeans to try on, even though you just need one.

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