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If you dont know which products create the most value for your business, youre probably missing out on key growth opportunities. Using product profitability or bottom line value creation to help determine the appropriate marketing mix is one of the more difficult metrics for management teams to accurately measure.

In the early days of a startup, it can be tough to find good data to help with decision-making. Put a priority on these three numbers, and you'll be fine. To make good decisions, you need good data.