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Here's how to be seen as a one-of-a-kind true original. Even if you're not. Here's a dirty little secret about entrepreneurship: Almost everything has been done before—and if it hasn't, and you come up with an awesome, unique new venture idea, chances are you'll quickly find me-too competitors nipping at your heels.

Your start-up may have crossed the threshold to viability. Now, the tough part begins. At the onset of 2012, many start-up executives around the world are sticking their copy of Lean Start-Up on the shelf, leaning back, and bemoaning the fact that they have a new set of challenges ahead of them

Your start-up may have crossed the threshold to viability. Now, the tough part begins. At the onset of 2012, many start-up executives around the world are sticking their copy of Lean Start-Up on the shelf, leaning back, and bemoaning the fact that they have a new set of challenges ahead of them

Your start-up may have crossed the threshold to viability.

Your start-up may have crossed the threshold to viability. Now, the tough part begins

This article is Part 1 of an 8 part series. Geoffrey Moore is a best selling author, with successful books such as Dealing with Darwin , Crossing the Chasm , and Inside the Tornado to name a few