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Why Dropbox Avoids Industry Buzzwords Like "The Cloud"

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"The cloud" is the biggest and most overused buzzword in the tech industry. You can't turn on the TV today without seeing ads from Microsoft , IBM, or Cisco touting the cloud in some form. Take the following IBM commercial, which attempts to define the lofty concept for consumers: the cloud does email, predicts traffic patterns, lowers energy bills, develops software, understands risk

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