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Pushing Pixels: Why Companies Promote Games Through Huge Events

It's not enough for video game makers to hype new franchises and titles with a sleek ad campaign and a trailer, these days. They're running huge events--like BlizzCon, today--sometimes at a loss, to keep fans engaged.

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Silicon Valley’s New Hiring Strategy

In Silicon Valley, some dare to ask: Why hire a PhD, when a self-taught kid is just as good? Adam Passey, 28 Medford, Oregon Former VP of information and technology at a marketing agency HIRED BY IGN "I had one job for 10 years, and a lot of the systems I worked on were proprietary, so I couldn't show them as examples of my work

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Kinect TV And Sesame Street Hack The Next Generation Of TV

Xbox Kinect TV plans to bring interactive, immersive experiences to live action television and children's books with the help of National Geographic and Sesame Street's Workshop. Xbox is unveiling a sharp idea for the next generation of television: interactive, live-action content, produced in partnership Sesame Workshop and National Geographic

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Gary Vaynerchuk, Tim Ferriss, And Seth Godin Throw Their Weight Behind Shopify’s Build A Business Contest

E-commerce business Shopify is pitting a bunch of bloodthirsty entrepreneurs against each other (all in the spirit of healthy competition, of course) to spur new business growth and development--with the help of three blue-chip entrepreneurs. How do you launch a slew of new companies, enable e-commerce, generate millions in sales, and help thousands of entrepreneurs create new jobs for themselves and others? You might think the answer starts with venture capital, but for online store builder Shopify , the solution is: pit a bunch of bloodthirsty aspiring business owners against each other (all in the spirit of healthy competition, of course).

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Building A Business Around Frenemies

I wrote a few months ago about how cloud companies are in a unique position to make partners of their competitors, a phenomenon I call the “Frenemy Model.” I’m still holding strong to this theory, even as there have been a number of massive developments in the industry since I wrote the first piece.

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So Many Machines For Education–So Little Money Or Time

How can schools--desperate to increase technology in the classroom--decide which tablets they should invest in? All the new tablets are an opportunity and a nail-biter for schools: Do you go with the oh-so-sleek iPad?

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10 Points Business Leaders Can Learn From Steve Jobs

Steve Jobs was one of the best business strategists of our time. So what lessons can we take from Apple's moves over the years? Before speaking at a conference last year, I received a rather unusual instruction

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Mozilla CEO Gary Kovacs On The Fate Of Firefox In A Mobile Era

Firefox is one of the world's most popular desktop browsers, with more than 450 million users. But as the world increasingly turns to mobile devices to access the web, Mozilla is in danger of getting left in the dust. A recent Pew report found that roughly 68% of all smartphone owners access the mobile web on a typical day; what's more, 25% of those users go online mostly using their phone (rather than, say, a PC)

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Mexican Narcogangs’ War On Digital Media

Three brutal murders of Internet users shed light on Mexican narcogangs' monitoring of social media and the new dangers of blogging or commenting online in Mexico. In late September, police found the body of Nuevo Laredo resident Marisol Macias Castenada, a 39-year-old office manager for the city's Primera Hora newspaper, dumped on a bridge about a mile from the U.S. border

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iPhone 4S Launch (and Several More Things)

Steve Jobs wasn't there to understate the moment with his trademark "one more thing." But Apple CEO Tim Cook and company held their own today rolling out several more things after unveiling the new iPhone.

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iPhone 4S Unveiled with Fast iPad Chip, 8-Megapixel Camera, but No iPhone 5 Yet

Could Apple’s media event Tuesday at the company’s Cupertino, Calif., headquarters possibly live up to the hype preceding it? Put it this way: if you’re an Apple fan you’ll probably love the tweaks that the company has made to iOS5 to better integrate the iPhone and iPad and their apps.

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