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Got an idea involving loyalty or rewards, mobile and online payment management, or security and fraud detection? AmEx may want to talk to you. American Express is getting into the venture capital business – and it's not starting small

You know what you love about the iTunes App Store: You enter your payment information once, and then immediately, all of the world's digital content is available at your finger tips.

It was barely a month ago that American Express launched its futuristic mobile payments system Serve , and it's already moving to reinforce it by investing in a small firm