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Building these steps into your operations will help you to significantly improve customer retention and create significant value for your business. We hate to sound like a broken record, but we can't say it enough—developing loyal customers is the most important thing you can do for your business

Reprinted from The Lab Rat Chronicles: A Neuroscientist Reveals Life Lessons from the Planet’s Most Successful Mammals , by Kelly Lambert, Ph.D., by arrangement with Perigee, a member of Penguin Group (USA) Inc., Copyright