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Who Are the Winners and Losers under ICANN’s New Web Site Naming Rules?

Domain name registries and marketers can rejoice now that the Internet Corporation for Assigned Names and Numbers (ICANN) has given its blessing to a plan encouraging the use of much more creative Web addresses. On Monday ICANN's Board of Directors voted to increase the number of Internet domain-name endings--called generic top-level domains (gTLDs)--from the seemingly ubiquitous .com, .net, .org and 19 other suffixes that most Web users have come to know over the past two decades

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