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Welcome Unofficial Prognosis – the newest blog at #SciAmBlogs

I am very happy to introduce the newest addition to the Scientific American blog network Unofficial Prognosis , written by Ilana Yurkiewicz ( Twitter ). Ilana is a first-year student at Harvard Medical School who created Unofficial Prognosis to capture her reflections through her medical training. She graduated summa cum laude with a B.S

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Video: "Personhood" bill passes Okla. Senate

The Oklahoma state Senate voted to establish that life begins at the moment of conception. The so-called "personhood" bill would give embryos and fetuses all the rights and immunities of people.

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Brand vs. Branding: When Less is More

When it comes to branding, the larger danger is spending too much, rather than spending too little. It's a myth that having lots of brands and plenty of branding is good for business. After a certain point, both brands and branding cease to be useful–and, in fact, can be positively toxic.

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What Tim Cook Said At Goldman Sachs

Tim Cook is a very different chap to his predecessor, in many ways from his business know-how to his education and manner of speech . We got more insight into all of these during his address at Goldman Sachs yesterday--including a long spiel and a Q&A session that gave us many more public Cook words to analyze.

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