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When to Share Company Secrets

There's one simple way to make your customers trust you: be open and honest with them from the start. My co-founder Bill Haney said recently, "In an age where you can look up the top nearby Indian restaurant on your phone, order at a fixed price, and have your food delivered within a half hour to your doorstep all without even talking to a live person, it's insane that for the largest expenditure most Americans make, our homes, we have so little ability to make the building process transparent." He means transparent in terms of cost (building on a fixed price), customization options, and building schedule.

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3 Lessons From the Susan G. Komen for the Cure Disaster

The foundation's recent public relations mess offers valuable takeaways for small businesses. Last week, we saw one of the country’s most well-known cancer research advocacy organizations, the Susan G. Komen for the Cure Foundation, go from being revered to reviled.

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11 instant mood-boosting foods

Dark chocolate, blue potatoes and lemon macaroons! Find out what other surprising foods can help feed your brain and improve mood.

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Video: Learning how to live, and die

A professor who spent decades teaching others how to care for dying patients is now terminally ill himself. CBS News national correspondent Lee Cowan reports on how he's still teaching lessons on life and death.

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West Coast cruises to Hawaii on the rise

As fans of Hawaii well know, the islands are great place to chill out, de-stress and generally slow down. These days, though, more people are doing so before they even arrive.

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Controlling your kids at sea

While cruise lines can set and should enforce policies, it's a parent's responsibility to ensure his or her children are aware of -- and abide by -- the rules.

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The best cruise ships for kids

Cruises pack in extra value for families — most of the larger ships offer free kids' activities, lavish playrooms with computer games and toys galore, and family-friendly diversions like waterslides, miniature golf courses, and rock-climbing walls.

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Get More PR Coverage: 5 Easy Ways

Does the press love your business as much as you do? Here are five ways to grab the media's attention--no PR expertise required.

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Cracks in the Plaques: Mysteries of Alzheimer’s Slowly Yielding to New Research

This has been a big week in Alzheimer's news as scientists put together a clearer picture than ever before of how the disease affects the brain. Three recently published studies have detected the disease with new technologies, hinted at its prevalence, and described at last how it makes its lethal progress through the brain. [More]

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Video: Disabled Haitian helps others back on their feet

Three days after the earthquake that struck Haiti, Shelove Julmiste was told her crushed leg would have to be amputated. She thought she would never walk again. Now two years later, Shelove is running Haiti's first rehab program and helping people get back on their feet

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