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Yes, producing a podcast is a lot of work, but you are missing a major revenue driver if you don't.

It's not about being insightful or clever (but if you are, it doesn't hurt). Build up your following systematically with these tips.

It's not about being insightful or clever (but if you are, it doesn't hurt). Build up your following systematically with these tips.

When business owners ask me why they have a difficult time prospecting and closing on business, one of the first questions I ask is, “who is your audience?” When I hear answers that include words like, “anyone who…,” I immediately know that we are heading into an emotional conversation - niche marketing.

Whether you use them or not, hashtags are prevalent on Twitter. Smart businesses can use hashtags to their advantage to boost their brands on Twitter.