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This post is one in a series introducing my new book, The End of Business as Usual . The state of social media is no insignificant affair. Nor is it a conversation relegated to a niche contingent of experts and gurus

A new mobile analytics software installed on Americans' mobile devices is giving Nielsen a better way to gather metered data on how people use their smartphones. Nielsen Company, the group that has tracked and reported consumer information on radio, television, and the Web, has a new way of tracking what goes on in people’s mobile life